Tourism Management aims to cultivate applied, interdisciplinary and initiative talents who could cater to industry needs with solid knowledge foundation, practical and initiative ability, good professional quality, humanistic spirit and awareness of management, and who could conduct operation and management of tourism and concerning industries, planning and designing, initiative research, consulting and training, etc.

It requires undergraduates to have virtues, appropriate outlook on life and on the world, good professional qualities, humanistic spirit, scientific spirit and initiative ability. At the same time, they are required to master basic knowledge and theories concerning tourism management, be proficient at applying basic methods and skills , and be familiar with  development and trend of tourism and concerning industries, frontier theories and research, laws, regulations, and international practice concerning tourism management.

Major courses are Principles of Management, Western Economics, Marketing, Financial Management, Service Operation Management, Management of Tourist Destinations, Tourist Consumer Behavior, Survey of Tourism, Tourism Planning and Development, Tourism Economics, etc.

The major has a four-year curriculum, with a flexible study period of 3-6 years, which conforms to the regulations of Zhengzhou University for granting a bachelor's degree, and grants a bachelor's degree in management.

The major must complete the 155 credits of the courses specified in the training program before graduation.



Marketing aims to cultivate quality talents who could master modern marketing theories and methods, and who are able to do market research, marketing planning, marketing operation with initiative awareness.

It basically requires students to master knowledge and theories concerning applied economics, business administration and marketing, receive training concerning marketing methods and skills, and conduct analysis of and solution to practical problems with skills and knowledge they have acquired. At the same time, they are encouraged to be confident, initiative, and able to  communicate and do teamwork. The main courses are Marketing, Business Administration, Advertising, Principle of Management, Western Economics, Advanced Mathematics, Marketing Economic Laws, Human Resources Management, Financial Management, Consumer Behavior, Market Research and Prediction, International Marketing, etc.

The major has a four-year curriculum, with a flexible study period of 3-6 years, which conforms to the regulations of Zhengzhou University for granting a bachelor's degree, and grants a bachelor's degree in management.

The major must complete the 155 credits of the courses specified in the training program before graduation.


Hotel Management aims to cultivate hotel executives who could cater to hotel management needs, and master solid knowledge about hotel and tourism management, practical ability, professional skills, good professional quality and humanistic spirit, and who could be proficient at hotel management operation and management, marketing, consulting, training, etc.

Its basic requirement is that based on foundation of discipline theories, the focus is on instructing hotel management core theories and basic knowledge, and training students of the procedure of hotel operation and management through practical education platforms, so that they could acquire ability, professional quality and service awareness for hotel operation and management.

The main courses are Principles of Management, Western Economics, Marketing, Financial

Management, Service Operation and Management, Management of Tourist Destinations, Tourist Consumer Behavior, Hotel Industry, Survey of Tourism, Survey of Convention and Exhibition, etc.

The major has a four-year curriculum, with a flexible study period of 3-6 years, which conforms to the regulations of Zhengzhou University for granting a bachelor's degree, and grants a bachelor's degree in management.

The major must complete the 155 credits of the courses specified in the training program before graduation.