This major aims to train new media information communication talents who have comprehensive development in morality, intelligence, physique and beauty and can better grasp the trend of change in the field of new media and information network;It is an applied senior professional who has mastered the knowledge system of network and new media communication strategy and content production, and is able to engage in new media content production and operation management, government public communication, external communication of enterprises and institutions, and organizational culture construction in news media, websites and other new media institutions, government departments, enterprises and institutions and other organizations at all levels.

Core courses: Introduction to Network and New Media, Integrated Journalism, Web page design and production, new media data analysis and application, e-commerce foundation and application, network public opinion monitoring and research.