1. Training objectives

Cultivate and train "all media high-level news communication talents" with high comprehensive literacy, solid theoretical foundation and comprehensive practical ability for news units, media organizations, advertising companies, government enterprises and institutions, etc., to meet the needs of the current media integration development and transformation, not only master traditional skills such as gathering, writing and editing, but also collect photography, video, word processing new media skills such as web page production are integrated together, and high-level applied talents who can independently complete the theoretical research and practical ability of integrated and integrated news communication tasks.

2. Length of study: The length of study for Master of Journalism and Communication (including part-time) is generally 3 years, and the length of study for courses is 1.5 years.After completing the training plan in advance and meeting the graduation conditions, you can graduate in advance and apply for a degree after your application, the consent of your supervisor and the department, and the approval of the university.Under special circumstances, graduation can be postponed for one year upon approval.

3. Training direction: news and communication practice, communication and social development, media and cultural industry, new media communication, advertising communication, television and micro image.

4. Cultivation method

(1) It focuses on course teaching, and has various teaching methods such as case analysis, special lectures, simulation drills, on-site practice, etc.The teaching process is closely related to the practical problems of China's journalism and communication industry and international peers. The teaching content attaches importance to the basic theory and practical application, and focuses on the cultivation of students' journalism and communication practical ability.At the same time, according to the discipline advantages of our college, while comprehensively improving the students' ability of news communication, we should carry out characteristic training for students to cultivate their professional competitiveness.

(2) Strengthen the contact and exchange with news and communication practice units and management departments, and invite experts from news and communication practice units and managers from relevant departments to participate in postgraduate teaching and training.The system of double tutors is implemented, with the guidance of school tutors as the main.At the same time, the way of combining the collective training of instructors and tutor groups is implemented.Instructors are determined by mutual selection of teachers and students, responsible for the whole process of postgraduate training, helping students choose and determine research topics, and formulating learning plans;The tutor group is mainly composed of 3-5 instructors, giving full play to the advantages of collective training, and expanding students' knowledge and research horizons.