On the evening of March 13, Dr. Wang Yuan from the City University of Hong Kong visited Zhengzhou University's Main Campus, delivering an engaging academic lecture and promoting the enrollment for the Dual Master's Degree Program between the two institutions. The event, presided over by Associate Dean Prof. Deng Yuanbing, took place in the North Core Teaching Area, Room 1203.

The lecture, centered on the theme "Application and Research of Artificial Intelligence in Public Relations," attracted a diverse audience, including Dean Prof. Zhang Shuhua, Associate Prof. Pan Yanan, Dr. Liu Zichen, Dr. Guo Chen, and over 100 students from the School of Journalism and Communication.

Dr. Wang began by elucidating the fundamental concepts of public relations and artificial intelligence. He then went on to outline the latest advancements in AI technology and its vast application in the field of public relations. According to Dr. Wang, AI offers significant advantages in optimizing communication content and enhancing the precision and effectiveness of PR activities, thus injecting fresh vitality into the development of the public relations industry.

The lecture not only expanded the horizons of the audience but also fostered a deeper understanding of the potential and impact of AI in public relations. Following the lecture, Dr. Wang also spoke about the enrollment details of the Dual Master's Degree Program, outlining its unique benefits and opportunities for students.

The event concluded with a lively Q&A session, where students actively participated and inquired about various aspects of the program and AI's application in public relations. Dr. Wang's visit and lecture were highly appreciated by the faculty and students, who looked forward to future collaborations and exchanges between Zhengzhou University and the City University of Hong Kong.

Prof. Deng Yuanbing summarized the event, thanking Dr. Wang for his enlightening lecture and valuable insights. He encouraged students to actively apply for the dual master's degree program, seizing the opportunity to broaden their horizons and enhance their professional skills. Dr. Wang's visit and lecture were highly appreciated by the faculty and students, who looked forward to future collaborations and exchanges between Zhengzhou University and the City University of Hong Kong.