Faculty of Radio and Television Studies

Full-time Faculty

Administrative staff and teaching assistants

Honorary Retired Teacher

Faculty of Radio and Television Studies
Dang Dongyao
Date:2024-01-11 11:52:44     Visits:     

Dang Dongyao is Professor, PhD, visiting scholar in the United States, master's supervisor. He was engaged in business and management in various positions of TV program production, advertising operation and network propaganda in urban radio and television media. Afterwards, he engaged in teaching and research work in universities, serving as the professor in charge of the curriculum of radio and television journalism, the secretary-general of the teaching steering committee of journalism and communication in undergraduate colleges and universities in Guangxi Zhuang Autonomous Region, and the office director of the former General Administration of Press and Publication Southwest Regional Talent Training Base and China ASEAN Culture (Media) Industry Training Base. Now he is engaged in teaching and research work in the direction of radio and television, media convergence and media economics in the School of Journalism and Communication of Zhengzhou University.

I. Main papers published

1. architecture and internationalization path analysis of the new media ecosystem Journalism University No. 6, 2016;

2. media reengineering - an analysis of the nature of media convergence Journalism University No. 4, 2015;

3. the implementation strategy of triple-play integration under the view of intra-industry division of labor Journalism University 2012, No. 5;

4. analysis of the positioning and characteristics of media labs in the United States Friends of Editors No. 4, 2017;

5. the evolutionary path of the Internet and the change of media convergence model Editor's Friend No. 11, 2015;

6. On the establishment and connotation of media group's "excellent media" strategy under the new media ecology Editor's Friend, No. 5, 2014;

7. How Time Warner Media Lab develops more attractive products China Journalist 2017, No. 3;

8. EBN.0 Evolutionary Path and News Form Innovation Chinese Journalist, No. 10, 2015

9. The integration of three networks and the extension and innovation of digital publishing value chain Journal of Guangxi University (Philosophy and Social Science Edition) 2013, No. 04; Reprinted in full by NPC Reprinted Materials Publishing Industry 2013, No. 11.

10. Strength, Discourse and Representation: The Evolution and Vision of China's "National Image" Communication Research Contemporary Communication 2011, No. 5;

11. Study on the nature of media economy in the integration of real and imaginary economy: Contemporary Communication, No. 5, 2009;

12. The effects of the financial crisis and the media's response strategies;

13. news coverage of social issues in the new media field Journal of Huazhong University of Science and Technology (Social Science Edition) 2009 No. 2;

14. New media: the game of rationality and irrationality - taking the evolution of video websites in 2007 as an example Contemporary Communication 2008, No. 4

15、The analysis of "media literacy" in the ecology of media integration Journal of Nanchang University Humanities and Social Sciences Edition 2017.1

16. The change of media education from the perspective of community journalism skills education in the United States Journal of Nanchang University 2015, No. 1

II. Publications

1. Media Economics - Development and Future Fudan University Press 2016.1

2、A study on the organization system of urban broadcasting media in China Xinhua Publishing House 2011.7

3, Contemporary Radio and Television Technology China Radio and Television Publishing House 2007.1

4, TV News Filming Tutorial Communication University of China Press 2008.1 Co-author

5、Modern Media Business Management Huazhong University of Science and Technology Press 2011.5 Co-author

III. Scientific research projects hosted

1. Research on the development strategy of radio and television media in multi-ethnic areas in southwest China under the background of "three networks integration" 12BXW025

2. Research on media convergence model based on new media practice in Guangxi 11BXW003

3. Study on media integration and the reform of journalism and communication education specialization in local higher education institutions 2013JGA110

4. Research on media integration mechanism in Guangxi 200103YB001

5. Study on Mainstreaming of Network Language and Media Literacy Training of College Students 2011C0003

IV. Academic Awards

1. Research on the organization system of Chinese urban radio and television media

Guangxi Twelfth Social Science Excellent Achievement Award, Book Category, Second Prize, December 2012

V. International Exchange Involved

1、Analyzing the Relationship between the Internationalization Way of Chinese Media and the Innovation of China Internet Corporation

12th World Media Economics and Management Conference

New York, USA Fordham University May. 2016

2、Civil Society and Construction of Integrated Education System on Media Ability Qualities

The 20th international conference of ACPSS (The Association of Chinese Professors of Social Sciences in the United States) Oct. 2014

University at Buffalo, the State University of New York


Pre:Wang Ying

Next:Chen Xiaowei

goBack