Xu Jian, male, Han ethnicity, was born on June 14th, 1973 and is a member of the Democratic Party. He is an associate professor, a master's supervisor, and the deputy secretary-general of the Henan Province Advertising Academic Committee. He is also a member of the China Industrial Design Association, the Henan Packaging Technology Association, and the China Color Education Professional Committee.

He received his Bachelor's degree in Decorative Design from the Department of Arts and Crafts at Henan University from 1990 to 1994, attended the Journalism and Communication graduate program at Zhengzhou University from 1999 to 2001, and obtained his Master's degree in Design Art from the School of Design at Jiangnan University from 2003 to 2007.

Xu Jian has been a lecturer in the Advertising Department of Zhengzhou University's Journalism and Communication College since 1994 and has the title of associate professor. He teaches courses such as "Graphic Advertising Design", "Creative Thinking Training", "Computer Graphic Design", "Composition of Graphic Colors" and "Creative Graphics" for undergraduate students, and teaches "Advertising Creative Design" and other professional courses for master's students.

He has published a book titled "Digital Advertising Graphic Design" and more than ten papers, including "Humorous Expression in Advertising" and "Discussion on China's Higher Design Education Reform". He has won more than 20 national and provincial-level awards such as "China Star" and has guided his students to win a total of 27 awards (including one Asia-Pacific Gold Award and one International Copper Award).

Xu Jian has been engaged in the advertising industry for over ten years, starting as a graphic designer, and then served in different positions like designer and creative director, and is currently in the management of advertising companies. He has participated in and organized more than 300 individual and campaign projects, accumulating extensive practical experience, which he is committed to transforming into teaching theories.

Ⅰ.Key works:

"Digital Advertising Graphic Design", published by Zhengzhou University Press in January 2008, ISBN 978-7-81106-611-1.

Ⅱ.Published articles:

1. "Advertising and Color", published in Mei Yu Shidai, May issue of 1999.

2. "Unreleased", published in Quality Times, issue 171.

3. "Market Research on Rural Consumption in Henan", published in Times Business, September issue of 1999.

4. "How to Integrate Advertising Competitions into Teaching Practice", published in Modern Advertising, 2005, issue 115 CN11-3168/F.

5. "Humorous Expression in Advertising", published in Newspaper Industry, 2006, issue 2, CN51-1046/G2 (Core).

6. "Exploring Advertising Appeal", published in Editor's Friend, 2006, issue 5, CN14-1066/G2 (Core).

7. "Research into Modern Political Advertising", published in News Knowledge, 2006, issue 10, CN61-1022/G2 (Core).

8. "Research on the Design of Urban Garbage Collection Facilities", published in Journal of Zhengzhou Animal Husbandry Engineering College, 2007, issue 1, CN41-1263/S.

9. "Discussion on China's Higher Design Education Reform", published in Modern Education Communication, 2007, issue 3, CN11-2441/03.

10. "Exploring Public Service Advertising from a Social Function Perspective", published in Modern Advertising, 2007, issue 145 CN11-3168

III. Social Science Projects:

1. "Research on Political Advertising in Taiwan", Special Research Task in Humanities and Social Sciences of Henan Provincial Department of Education, 2008-ZX-159.

2. "Research and Practice on the Training Objectives, Standards, and Curriculum Plans for Advertising Specialty in the 21st Century", Henan Provincial Department of Education, Letter of Evaluation for Henan 21st Century Education Reform (2003) No. 27.

3. "Research on the Current Situation and Development of Henan's Art and Design Education", Henan Provincial Department of Education, Special Project in Education Science Planning during the 11th Five-Year Plan Period, 2007-JKGHB-008.

4. "Research on the Practice Ability Training Model of Advertising Specialty", Zhengzhou University, 2006-6.

IV. Personal Patents:

1. "Advertising-style Classification Fruit Peel Box" (National Practical New Type Patent), Patent No.: ZL200420010029.X, March 9, 2005.

2. "Light Box-type Anti-theft and Anti-damage Classification Fruit Peel Box" (National Practical New Type Patent), Patent No.: ZL2004200100302, March 9, 2005.

Ⅴ. Awards Received:

1. Excellent Award for the logo design of "Central Plains Knitting Apparel Concourse", Outstanding Award for the poster design of "JJ Disco Square", and Outstanding Award for the emblem design of "Zhongyi Baiwen Shoe Co., Ltd." at the 1997 Henan Province Packaging/Design Competition (Henan Province Packaging Technology Association/Henan Province Economic and Trade Commission).

2. Outstanding Award for the emblem design of "Zhongyi Baiwen Shoe Co., Ltd." at the 7th National "Central-South Star" (Chinese Packaging Technology Association Design Committee) in 1997.

3. Excellent Award for the logo design of "Zhongyi Baiwen Shoe Co., Ltd." in the Logo category at the 2000 Beijing International Logo Biennial.

4. Bronze Award for the Logo category for "Zhengda Magnetic King" emblem, Outstanding Award for VI Image of "Nanjing Beier Maternity and Infant", and Outstanding Award for Printed Catalog of "Qingming Shanghe Garden" at the 2003 Henan Packaging and Graphic Design Competition (Henan Packaging Technology Association/Henan Artists Association).

5. Silver Award for VI Image Design of "Shanzhimu", Bronze Awards for the logo of "Yinaowang Website", "Xin Hong Sorghum Fast Food", and an Outstanding Award for the emblem of "Xuewei Art Center" at the 2004 Henan Packaging and Graphic Design Competition (Henan Development and Reform Commission/Henan Packaging Technology Association).

6. Best Design Award for the emblem of "Li Mengyang Private Clothing Studio", Outstanding Awards for the logo of "Zhengzhou University Media Research Center", "Shanzhimu Haw Juice", the emblem of "Xuewei Art Center", and the logo of "Zhongyi Baiwen Shoe Co., Ltd.", as well as an Outstanding Brand Award for the "Yishunxuan State Banquet Hotel" at the 2005 "Chinese Star" Art and Design Awards (China Packaging Union Design Committee).

7. Silver Award for Bookbinding Design cover for "150 years of Reportage Photography", Outstanding Award for the VIS design of "Yishunxuan", Outstanding Awards for the emblem of "Chanzong Shaolin Music Encyclopedia" and "Henan Provincial Information Network Key Open Laboratory" emblem at the 2006 "Henan Star Brand Image" Art and Design Competition (Henan Development and Reform Commission/Henan Education Department). The recipient was also named the 2006 Advanced Design Worker of Henan Province.

8. Gold Award for the emblem of "Chanzong Shaolin Music Encyclopedia", Outstanding Award for the logo of "Pengcheng Real Estate", Outstanding Award for the packaging of a carry-on bag for "Zhengzhou University Distance Education College", and a First Prize for "Discussion on China's Higher Design Education Reform" and Second Prize for "Inspiration of Military Advertising for Commercial Advertising" in the essay competition at the 2007 "Henan Star Brand Image" Art and Design Competition (Henan Development and Reform Commission/Henan Education Department).

9. First prize for the report "Investigation Report on Zhu Xian Town New Year Painting" at the 2009 "Henan Star" Art and Design Competition (Henan Development and Reform Commission/Henan Education Department).