Ma Erwei, Ph.D., is a professor and director of the Advertising Education Committee of the Chinese Higher Education Society. He has long been engaged in teaching journalism and communication, and is devoted to the study of advertising and media economics. He has hosted a national social science fund project, published three books, and participated in the compilation of three textbooks. He has published more than 30 papers in various academic journals, including one paper included in EI. His research was awarded the third prize of the seventh excellent achievement in social science in Chongqing. He has guided students to participate in various interdisciplinary competitions and won many national and provincial awards. He was named Outstanding Instructor for the Chongqing division of the National College Student Advertising Art Contest.