Luo Yanfei is from Gushi in Henan province. She is currently an associate professor and graduate supervisor at the School of Journalism and Communication at Zhengzhou University, and a doctoral student at Wuhan University. She was awarded the "Outstanding Instructor" at the China College Student Advertising Festival.

Her main teaching courses include: "Introduction to Advertising", "Marketing", and "Integrated Marketing Communications". Her main research areas include: advertising communication, media, and society.

I. Recent Representative Papers:

1. "Issues and Recommendations for the Development of Government New Media in Henan Province", Decision Exploration (2nd half of the month), 2017 (04)

2. "Analysis of Risks in Advertising Communication on Self-Media Public Accounts", Modern Communication (Journal of Communication University of China), 2016, 38(11)

3. "Characteristics and Issues in Media Integration Research", News Enthusiasts, 2016 (10)

4. "Thoughts on the Development of Advertising Industry in Henan Province in the Internet Environment", Henan Daily, September 30, 2015

5. "Participation of Adolescents in Public Communication on the Internet and Countermeasures", Modern Communication (Journal of Communication University of China), 2015, 37(09)

6. "Analysis of Western School Advertising Criticism Theory and Advertising Essence", Journal of Zhengzhou University (Philosophy and Social Sciences Edition), 2014, 47(05)

7. "The Three Key Words of Western Advertising Criticism Research: Fetish, Sign and Mass Media", News Frontiers, 2014 (13)

8. "The Three 'Societal' Concepts in Advertising Criticism Research", Journal of Kaifeng University, 2013, 33(06)

9. "Exploration of Crowd Psychology and Brand Communication", Chinese Communication Technology, 2013 (16)

10. "Shortcomings of Advertising Education from Simulated Proposals", News Enthusiasts, 2012 (19)

II. Research Projects:

1. "Research on College Students' Public Communication Behaviors and Internet Media Literacy Education" (National Social Science Fund, ongoing)

2. "Research on Problems and Countermeasures of Adolescents' Public Communication on the Internet in Henan Province" (Henan Social Science Fund, ongoing)

3. "Research on Youth Network Civilization Construction and Improvement of College Students' Media Literacy" (Central Youth League project, completed)

4. "Research on Improving the Service Capability of Government New Media in Henan Province from the Perspective of Internet Plus" (Henan Provincial Decision-making Tender, completed)

5. "Research on Promoting the Brand Development Strategy of Industrial Enterprises in Henan" (Henan Department of Education project, completed)

6. "Research on Advertising Criticism Theory and Media Literacy Education in the Era of Integrated Media" (Henan Department of Education project, completed)

7. "Research on the Transformation and Upgrading of Advertising Industry in Henan Province in the New Media Environment" (Henan Department of Education project, completed)

8. "Research on New Media and Civilian Cultural Development" (Henan Social Science Federation project, completed)

9. "Research on Advertising Culture and Social Warning from a Critical Theory Perspective" (Henan Social Science Federation project, completed)

10. "Research on the Fragmentation Effect of Weibo and Its Social Impact" (Henan Social Science Federation project, completed)

III. Publications:

1. Co-editor of "Introduction to Advertising". Contributed to textbooks such as "Advertising Management", "Advertising Investigation" and "Internet Advertising".

IV. Awards:

1. Second prize in the Teaching Skills Competition of the Education System in Henan Province.

2. "Outstanding Instructor" at the China College Student Advertising Festival.

3. Guided students to participate in the China College Student Advertising Festival, winning 2 gold awards, 1 silver award, several honorable mentions and excellent awards.

4. "Western Advertising Criticism Theory and Advertising Essence Analysis" won the first prize of the Education Department in Henan Province.

5. "Shortcomings of Advertising Education from Simulated Proposals" won the second prize of the Education Science Award of the Education Department.