Han Wenjing, female, from Tangshan, Hebei Province, holds a Ph.D. in Advertising Science, is a Master's supervisor, and a post-doctoral researcher at the Institute of Cultural Communication. She is also the head of the Advertising Department. In 2009, she earned a bachelor's degree in marketing from Wuhan University and a bachelor's degree in advertising from Wuhan University of Technology. In 2012, she earned a Master's degree in communication from Wuhan University of Technology, and in 2015, she received her Ph.D. in advertising from Wuhan University. She has worked in various enterprises and advertising companies, specializing in advertising and marketing planning.

Courses taught:

Digital Marketing Communication, New Media Data Analysis and Application, Enterprise Advertising Management, etc.

Research areas:

Digital marketing and intelligent advertising, big data and advertising industry, brand and cultural communication, etc.

Research projects:

1. In 2019, she hosted the National Social Science Fund Youth Project "Research on User Portrait-based Smart Push of Digital Advertising."

2. She also hosted the Zhengzhou University's Quality Course Project "Digital Marketing Communication" in 2019.

3. In 2017, she hosted the Henan Postdoctoral Research Project "Brand Communication Strategy of Central Plains Culture in the Era of New Media."

4. In 2017, she hosted the Henan Provincial Advantage Specialty Discipline Platform Project "Research on the Carrying and Communication of Traditional Chinese Culture by Digital Advertising."

5. In 2016, she participated in the research project of graduate education at Zhengzhou University, "Teaching Exploration and Curriculum Construction of Communication Research Methods Based on Learning Pyramid Theory."

6. In 2015, she participated in the National Social Science Fund Project "Research on the Intensive Development of Big Data and China's Advertising Industry."

7. In 2013, she co-authored the "China Brand White Paper," which was compiled by a joint research enterprise of the provincial stock index brand management consulting company and universities.

8. In 2012, she participated in the horizontal subject of Wuhan University, "Brand Standardization and Enhancement of Hubei Becker Pharmaceutical Co., Ltd."

Academic papers and works:

1. The monograph "The Core Mechanism of Digital Marketing Communication Effect: Empirical Research Based on User Psychology and Behavior" was published by the Social Science Literature Press in 2016.

2. She co-authored "Research Report on the Development of Central Plains Media (1978-2018)", which was published by the Social Science Literature Press in 2018.

3. In 2019, she wrote "Precise Dissemination of Digital Advertising Based on User Portrait in the Intelligent Age" in "Young Journalist."

4. She published "Motivation, Behavior, and Satisfaction: A User Participation Study in Digital Marketing Communication" in "Southeast Communication" in 2018.

5. She wrote "The Carrying and Communication of Festival Culture by Digital Advertising" in "Young Journalist" in 2017.

6. She published "Revisiting the Development Elements of Advertising Industry" in the Journal of Hubei University (Philosophy and Social Sciences Edition) in 2016.

7. In 2015, she wrote "The Core Mechanism of Digital Marketing Communication Effect: Incentives for Participation" in "Journalism University."

8. She wrote "Market Integration and Advertising Industry Expansion in the Digital Context" in "Frontiers" in 2015.

9. She wrote "Weibo Research in the New Situation of Anti-Corruption" in "Journalism and Communication," 2015.

10. She wrote "Incentives for Participation: User Behavior Management of Digital Media Advertising" in "Advertising Research" in 2014.

11. She wrote "Analysis of Female Automobile Consumer Behavior and Marketing Strategies" in "Southeast Communication" in 2012.

12. She wrote "The Image Communication Strategy of Small and Medium-sized Cities under the Promotion of Tourism Industry--A Case Study of Xinyang City, Henan Province" in "Science and Technology Entrepreneurship" in 2011.

Awards received:

1. Second Prize for Undergraduate Teaching Excellence Award for the 2016-2017 and 2017-2018 academic years.

2. Third Prize of the 7th Young Teachers' Lecture Competition of Zhengzhou University in 2017.

3. Second Prize for Outstanding Humanities and Social Science Research Results of the Education Department of Henan Province in 2017 for her monograph.

4. Received the "Outstanding Class Adviser of Zhengzhou University" for the 2016-2017 academic year.

5. 2018 and 2019 Outstanding Supervisors of the China University Student Advertising Art Festival. Her students won three first prizes, two silver prizes, and several outstanding and excellent prizes. She also won the overall Marketing Planning Award in 2019.

6. She was named the "Best Guiding Teacher" in the 18th Shanghai