Zhou Kunpeng, coming from Sui County, Henan, is a professor. He received his postdoctoral degree in Media Management and Management degree from Wuhan University, a Ph.D. in Management Studies from Hohai University, a Master's degree in Business Administration from Northwestern Polytechnical University, and a Bachelor of Economics degree from North China University of Water Resources and Electric Power. He is the director of the Henan Province Cultural Industry Development Research Center. In 2013, he held the position of Vice President of the Institute of Science and Technology Development at Tianjin University. In 2012, he was selected for the Henan Provincial Young Backbone Teacher Support Program and in 2014, he was selected for the "One Hundred Outstanding Young Social Science Theoretical Talents Cultivation Project" in Henan Province.

His main research areas include brand communication and media economics. He teaches courses on International Advertising Practice and Brand Management. He has published research papers, authored books, and led research projects in his area of expertise. He was the lead author on the following research papers: "Analyzing Brand Positioning and Brand Culture" in the Shandong Social Science Journal in 2011; "Designing a Brand Positioning Model Based on Cultural Perspectives" in the Statistics and Decision Journal in 2010; "Implementation of Regional Brand Strategy with the Rise of the Central Region" in the Yunnan Social Science Journal in 2010; "Operational Strategies for Book Brands Based on Internet Thinking" in the Publishing and Distribution Research Journal in 2016; "Rethinking National Brand Building in the Context of Media Convergence" in the Media Journal in 2015; "Exploring Talent Development Strategies for Outstanding News Communication Professionals in the Context of Media Convergence" in the Media Journal in 2014; and "Thoughts on Establishing a Modern Enterprise System for Publishing Companies" in the Editorial Journal in 2015.

He has authored and co-authored textbooks, including Media Management and Management published by Zhengzhou University Press in 2012 and Introduction to New Media edited by Liu Xingfang and co-edited by Zhou Kunpeng, published by the China University of Communication Press in 2015. He authored Performance Studies on Brand Asset Enhancement Based on Positioning Theory, published by China Economic Publishing House in 2013.

He has led multiple research and teaching projects awarded by the Henan Provincial Philosophy and Social Science Planning Project, the Ministry of Education's Marxist Theory Research and Construction Project, and the Provincial Government's Decision-making Tender Project. He has won the second prize of the Henan Provincial Social Science Outstanding Achievement Award for his single-author book Performance Studies on Brand Asset Enhancement Based on Positioning Theory. He was awarded the title of "Teaching Model" of the Education System for his first prize in the Education System Teaching Skills Competition in the Communications category in 2014.