Zhou Chunshan was born in February 1965 in Zhengzhou, Henan Province. He graduated from the Chinese Language and Literature program at Central China Normal University in June 1986. He mainly teaches courses on Consumer Behavior, History of Chinese and Foreign Advertising, Management of Advertising Companies, Advertising Laws and Professional Ethics, Advertising Copywriting, Modern Chinese, etc. His research focuses on the management of advertising companies, consumers and consumer phenomena.