Deng Yuanbing, born in May 1987, has a PhD in media management jointly trained by Shanghai Jiao Tong University and The University of Auckland in New Zealand. Now he is an associate professor and master's supervisor of Zhengzhou University, and he is the director of the discipline construction and research management office of the School of Journalism and Communication. He has been selected for the "Double Thousand Plan" for exchange between universities affiliated with central departments, ministries and provinces, and central news organizations, the training program for young backbone teachers in Henan Province, the plan for scientific and technological innovation talents in Henan Province, and the training program for young backbone teachers in Zhengzhou University. Research interests: city image communication; new media user behavior; information communication effect.

Courses undertaken: Research Methods in Communication (undergraduate, master and doctoral), Case Studies in Research Methods and Dissertation Writing Specifications (master), Introduction to Network and New Media (this), Introduction to Media Management (this), Communication Psychology (this), Brand Communication and Management (this), etc. . Requirements: Students with high level of English and data analysis are welcome to apply. Students with cross-disciplinary background (social psychology, marketing management, data mining, etc.) are welcome to apply for the master's degree. Contact: dengyuanbing@126.com, personal webpage http://blog.sciencenet.cn/u/yuanbing

I. Representative Publications

1. Translation: Global Political Economy. Xinhua Publishing House, 2015

2. monograph: "Brand Community Use and Influence Mechanism of Mobile Internet Users". Social Science Literature Publishing House, 2018

II.Representative papers

1. city image communication strategy of short video platform based on SIPS model [J]. China Editor(CSSCI Expanded),2019(08):82-86.

2. research on mobile Internet users' willingness to continuously use brand communities [J] Modern Communication (CSSCI),2017,39(05):129-132

3. regional image: western media coverage and our construction strategies [J] Journal of Zhengzhou University (CSSCI),2017,50(02):154-157

4.What factors influence national image in disaster reports? Evidence from China [J] Quality & Quantity (SSCI),2015, V49(3)1257-1265

5. One event, two voices: A study of Chinese and British media coverage of the Ningbo PX incident [J]. Journalism University (CSSCI), 2013,01:32-38+15.

6. Study on the influence of SARS perception on the healthy lifestyle of contemporary college students[J]. International Journalism(CSSCI),2013,35(5):43-51

Ⅲ.Representative Research Projects

1. Presided over the National Social Science Foundation of China: "Research on Regional Image Based on Cognitive Schema", 2017

2. Hosted the Soft Science Foundation of Henan Province: "Research on International Media Coverage and Image Governance of Henan", 2018

3. Hosted the project of Science and Technology Innovation Talent Program of Henan University: "Mobile Short Video and City Image Communication", 2020

IV. Representative awards and honors

1. First Prize of Henan Province Higher Education Teaching Achievement Award (Postgraduate Education), 2019

2. Special Prize of Humanities and Social Science Research Achievement Award of Henan Provincial Department of Education in 2019

3. First Prize of Excellent Achievements in Educational Scientific Research of Henan Province in 2018

4. Second Prize of Henan Province Education System Teaching Skills Competition (College Arts) in 2018

5. The 9th "My Favorite Teacher - Charming Classroom Award" of Zhengzhou University in 2018

V. Social Service

1. Deputy director of the local business department of Dahe Network of Henan Daily Newspaper Group (2019-2020)

2. Undertake a project commissioned by the Publicity Department of the CPC Henan Provincial Committee on public opinion research

3. Reviewer for international journals such as Telematics and Informatics