Zheng Dawei, born in April 1981 in Kaifeng, Henan, is an Associate Professor. He got an Engineering bachelor degree in Zhengzhou University in 2004, majoring in Computer Science and Technology. And he had a Master Degree of Communication in Huazhong University of Science and Technology in 2006. Research interests: media economy, network communication, language and culture.

Academic Archives

I. Academic Papers

1. "Source Expansion and the Current Situation of Online Public Sphere", Contemporary Communication (core journal), No. 3, 2005, solo author;

2. "The Use of "Media Events" in Brand Planning", Modern Advertising · Journal (core journal), No. 1, 2007, solo;

3. "Diggers, wikers, and changeers - the media economy of online "guest" culture", Friends of Editors (core journal), No. 2, 2007, authored, reprinted in full by NPC copy material "News and Communication", No. 7, 2007;

4. "Shaping Context and Self-Help Interpretation - Advertising Strategies of New Media", Science News· Academic Special Issue, No. 3, 2007, authored, reprinted in full by NPC Copy Materials Journalism and Communication, No. 1, 2008;

5. "Cultural Industry Revitalization Sources Explained First", News Lovers· Theory Edition (core journal), December 2009, solo author.

II. Teaching materials:

1. "Advertising Survey", Zhengzhou University Press, October 2007, co-editor;

2. "Modern Media Industry Business Management", Huazhong University of Science and Technology Press, November 2007, co-editor;

III. Scientific research projects:

1. "Research on the Current Situation of Digital Publishing in Hubei Province", Hubei Province-level social science project, 2006;

2. "Media Culture Research", Zhengzhou University School-level Teaching Reform Project, 2008.