Zhang Shuhua is a Professor (Level 2), PhD supervisor and Vice Dean of School of Journalism and Communication, Zhengzhou University. She graduated from School of Journalism and Information Communication, Huazhong University of Science and Technology in 2008 with a PhD Degree, and worked as a postdoctoral researcher in the Institute of Communication Research, Communication University of China from 2010-2014. Her teaching and research interests are focused on new media, public communication, policy communication, rural communication, and crisis communication.

Major part-time works and honors:

Deputy Director of the Steering Committee of Professional Degree Graduate Education in Henan Province, Member of the Fourth Discipline Review Group of Henan Provincial Academic Degree Committee, Communication Review Expert of National Social Science Program and Humanities and Social Science Program of the Ministry of Education, Expert of Ministry of Personnel and Social Security Cadre Training Inclusion, Executive Director of China Society of Internet Communication and China Society of Public Opinion, Director of Media Culture Society; Chief Expert of National Social Science Foundation Chief Expert of Major Projects, Specially Appointed Professor of Henan Province, Famous Professor of the Central Plains Culture, Winner of "May Day Labor Medal" of Henan Province, Teaching Pioneer of Henan Province, Civilized Teacher of Henan Province, Outstanding Scholar of Social Science in Henan Province, Annual Person of Social Science in Henan Province, Chief Expert of Social Science Innovation Team in Henan Province, Seventh Batch of "Four Batch" Theoretical Talents of Henan Province "Four Batches" of theoretical talents in Henan Province, the ninth batch of key disciplines in Henan Province, the first direction leader of the first-level doctoral program of journalism and communication in Zhengzhou University, and the head of the postdoctoral station of journalism and communication in Zhengzhou University.

Main scientific achievements:

1.Projects: She has presided over five national projects, one major project and two general projects of the National Social Science Foundation, one humanities and social science planning project of the Ministry of Education, one postdoctoral science fund project, and more than 20 other provincial and departmental projects.

2.Publications: She has published 11 academic books, including 3 monographs, 4 edited books, and 4 edited volumes of "New Media Public Communication".

3.Papers: She has published more than 50 academic papers, including 17 papers in authoritative journals such as Journalism and Communication Research, Journalism University, and Modern Communication, and more than 40 papers in CSSCI (including extended version), and many papers have been reprinted in full in NPC Reprint and excerpted in Xinhua Digest and Chinese Social Science Digest.

4.Awards: 1 Special Prize of Henan Provincial Teaching Skills Competition, 1 First Prize of Henan Provincial University Teaching Achievement Award (Graduate Education), 4 Second Prizes of Henan Provincial Social Science Excellent Achievement Award, and many other provincial and departmental awards.

Representative achievements:

I. Projects

1. 2021 National Social Science Foundation Major Project "Research on the Role and Function of New Media in Rural Governance from the Perspective of Rural Revitalization";

2. 2019 National Social Science Foundation of China General Project "Research on the Efficacy Crisis and Enhancement Strategy of Rural Policy Communication from the Perspective of Social Network";

3. 2013 National Social Science Foundation of China General Project "Research on the Path and Effectiveness of Policy Communication in the New Media Era";

4. 2012 Postdoctoral Science Foundation Funded Project "Research on Environmental Communication from the Perspective of Constructivism";

5. 2010 General Project of Humanities and Social Science Planning of the Ministry of Education, "Amplification Effect and its Generation Mechanism: Research on the Communication Law of Social Emergencies in the Network Environment";

6. 2021 General Project of Henan Province Higher Education Teaching Reform Research and Practice Project (Degree and Postgraduate Education) "Research and Practice on International Perspective and New Media Path Innovation of Postgraduate Talent Cultivation in Journalism and Communication";

7. 2017 Henan Provincial Higher Education Teaching Reform Research and Practice Project (Postgraduate Education), "Target Reversal and Process Guidance: Research on Reform and Innovation of Journalism and Communication Postgraduate Degree Cultivation Model";

8. 2017 Project of Henan Province Higher Education Institution Philosophy and Social Science Innovation Team Support Program "New Media Public Communication";

9. 2016 Major Project of Basic Research in Philosophy and Social Sciences of Henan Provincial Higher Education Institutions on Public Policy Communication: Theory Evolution and System Construction;

10. 2017 Project of Outstanding Scholars in Philosophy and Social Science of Henan Province Higher Education Institutions.

II. Publications

(A) Monographs

1. "Path and Effectiveness: Policy Communication in the New Media Era", Social Science Literature Press, 2021;

2. "Research on the network "amplification effect" of social emergencies", People's Publishing House, 2015;

3. Network Public Opinion and Public Decision-making: Dialogue of Power and Rights, Fudan University Press, 2011.

(B) Editorial

1. Migration and Reconstruction: Twenty Years of Research on Public Opinion Field (Zhang Shuhua, Wang Jialin, Li Lingling, Chang Yanmin), Social Science Literature Publishing House, 2017;

2. "New Media and the Construction of Publicity in Communication", Zhengzhou University Press, 2016;

3. "Cloud Life and the Reconstruction of Public Opinion Field in the Post-Media Era", Zhengzhou University Press, 2016;

4. Sharing and Innovation: Publicity and New Ecology of Media, Zhengzhou University Press, 2019;

5. New Media Public Communication, Series 1, edited by Zhang Shuhua, Deng Yuanbing and Zhang Qing, associate editors, Social Science Literature Publishing House, 2020;

6. New Media Public Communication, 2nd series, Shuhua Zhang, editor-in-chief, Yannan Pan and Chenjing Xie, associate editors, Social Science Literature Press, 2020;

7. New Media Public Communication, 3rd series, Shuhua Zhang, editor-in-chief, Mingqin Chu and Peng Yao, associate editors, Social Science Literature Press, 2021;

8. New Media Public Communication, Series 4, Shuhua Zhang, editor-in-chief, Qin Jing and Yang Yong, associate editors, Social Science Literature Press, 2021.

III. Representative Papers

1. "The production of cyberspace and role dilemma of contemporary rural women - an example of rural villages in Yuzhong", Journalism and Communication Research, 11, 2022;

2. "Son of the People" and "Model of Cadres": The Media Construction of Jiao Yulu's Image and Its Spiritual Value", Journalism Enthusiast, 9, 2022;

3. "The combination of flood and epidemic: the playful expression of disaster and its sociological analysis of communication", Modern Communication, No. 4, 2022;

4. "The new media path for the construction of shared decision-making mechanism of rural co-construction and governance", Journal of Zhengzhou University (Social Science Edition), 2, 2022

5. "New Media Empowerment in Mediated Society and Rural Revitalization", News Lovers, 12, 2020, reproduced in full in NPC Reprint Journalism and Communication, 4, 2021, and "Summary of Arguments" in Chinese Social Science Digest, 5, 2021;

6. "Research on the effectiveness of China's rural policy communication from the perspective of policy network", Modern Communication, No. 1, 2020;

7. "Target reversal and process guidance: a study on the quality improvement strategy of postgraduate training in journalism and communication", Journalism Enthusiast, 10, 2019

8. "Structural examination and causal analysis of policy crisis communication - taking online controversial policy communication from 2011-2017 as a research path", Journalism and Communication Research, 5, 2019

9. "Online class differentiation: crisis and "window of opportunity"-a perspective of grid/group analysis", Journalism Enthusiast, 10, 2018, reproduced in full in Journalism and Communication, NPC copy material, 4, 2019;

10. "Sharing and innovation of communication: an overview of "China Communication Forum" and "New Media Public Communication" (2016) International Symposium", Modern Communication, 12, 2016;

11. "From academic to discipline: a review of public communication research in China in 2015", Journalism University, 6, 2016;

12. "Nodes and variables: a process examination and general model of the "amplification effect" of the network of emergency events", Journalism and Communication Research, No. 7, 2016;

13. "Disorder and loss of control: a study on the "amplification effect" of network communication of public events - taking the "Zubo incident" as an example", Journal of Zhengzhou University (Philosophy and Social Sciences), No. 4, 2016. Journal of Zhengzhou University (Philosophy and Social Science), No. 4, 2016, reproduced in full in NPC Reprographic Materials, News and Communication, No. 12, 2016;

14. 2015 International Symposium on "New Media Public Communication", Modern Communication, 12, 2015;

15. "Environmental Communication and Media Social Responsibility in New Media Context", Zhengzhou University Journal (Philosophy and Social Science), No. 5, 2015, reprinted in full in NPC Reprographic Materials Journalism and Communication, No. 12, 2014;

16. "The risk of policy communication and its response in the new media context", Contemporary Communication, No. 5, 2014, reproduced in full in NPC Copy Materials Journalism and Communication, No. 12, 2014;

17. "Research on the dilemma and countermeasures of master's degree education in journalism and communication", Journal of Zhengzhou University (Philosophy and Social Sciences), 3, 2014;

18. "The logic of symbolic communication of online anti-corruption and its social integration role - taking Yang Dacai incident as an example", Journalism and Communication Research, 10, 2013;

19. "A trial discussion on the function of public opinion supervision of network huddle and its occurrence mechanism", Modern Communication, 9, 2012;

20 ""Class differentiation" and "symbolic confrontation"-the communication environment and communication characteristics of current social emergencies", Zhengzhou University Journal (Philosophy and Social Sciences), 2011 No. 6.