Yang Yong, Shangqiu, Henan Province, graduated from B.A., Nankai University, M.A., Communication; Ph.D., Media Economics, Communication University of China. His main research interests are: media economics and management, cultural industry, media integration, film and television industry development. E-mail: yycareer@163.com . He was a reporter of Xinhua News Agency, and published more than 20 influential works in the key columns of Xinhua News Agency, such as China Net Matters, Xinhua Investigation, Investigation Report from the Frontline, New Media Line and Social Investigation. His representative works include "8,000 Miles of Road, Clouds and Moon", "For Every Flower to Bloom in Spring", "The Road Digging Incident in Xinmi, Henan": "Road Repair" or "Forced Relocation? Knowing Technology, Getting Rich, Seeking Development - "New Farmers" Chasing Dreams on the Fields of Hope" "Building a Team, Leading a Team - "Seafarers The "Youthful Entrepreneurship", "Low Starting Point, Less Planning, Hoping for Success - Survival Entrepreneurs Struggle to Find Their Dreams", "Hundreds of Students Caught in the High School Recruitment Scam, Rejected to Henan Agricultural University", etc.

Scientific research experience and thesis situation

Participation in the following topics

1. Research on China's national image enhancement strategy in the context of the Belt and Road Strategy (15JJD860006), a major project of the Key Research Base of Humanities and Social Sciences of the Ministry of Education.

2. Business Value and Risk Assessment of Film and TV Stars, a transversal commissioning project of New Communication Think Tank.

3. Research on the Separation of Production and Broadcasting and Market Adaptation Mechanism of Radio and Television in the Context of Three Network Integration (11CXW008), National Social Science Foundation Project.

4. Research on the communication plan and design of the hotel project of Huaxia Happiness Foundation Hot Spring Resort, a transversal commissioning project of Huaxia Happiness Foundation.

5. Research on the construction and communication strategy of Shanghai city culture brand based on cultural and creative industry clusters (2019EXW004), Youth Project of Shanghai Philosophy and Social Science Planning.

Published works:

1. "China Media Economic Development Report (2018)", Social Science Literature Publishing House, August 2018, chapter written: "Experience in building new mainstream media in newspaper industry based on integrated media platform".

2. China Media Economic Development Report (2020), China International Broadcasting Press, September 2020, chapter: "Review of Academic Research on Media Integration in China".

3. "China Film and Television Industry Development Report (2018)", Social Science Literature Publishing House, August 2018, writing chapter: "2017 China Film and Television Star Value Report".

Papers published:

1. "Research on Countermeasures for Chinese Culture Going Out in the Background of Belt and Road", Modern Communication, 12, 2017.

2. "Big Data Leading the Future of Media Integration - Review of the Sixth Annual China Media Economy Conference 2017", Modern Communication, 12, 2017

3. "The ability trap of building a new type of mainstream media", Young Journalist, No. 7, 2018

4. "Research on the construction direction of new media organization", Young Journalist, No. 27, 2018.

5. "Review of the Forty Years of China's Media Economy Summit and the Seventh Annual China Media Economy Conference," Journalism Enthusiast, No. 3, 2019.

6. "Ecological co-evolution and innovation path adaptation of mainstream media in newspaper industry", Educational Media Research, March 2019.

7. "A Study on Box Office Factors Affecting the North American Market of Chinese Films-Taking 242 Chinese Films Released in North America as an Example," Contemporary Cinema, November 2020.

8. "What factors are affecting the box office of Chinese films in the North American market? -- A Study Based on 242 Chinese Films Released in North America," this paper won the Outstanding Paper Award at the 2018 China Media Economics and Management Research Annual Conference.

9. "Transcending the "Ability Trap" and Cultivating Self-generating Ability: Path Choices for Building New Mainstream Media", which won the Outstanding Paper Award at the Annual Conference of China Media Economy and Management Research in 2017.

Academic Experience and Awards

Participation and presentation in academic conferences

July 2017 The 2nd National Summit Forum on Media Transformation

August 2017 The 2017 Annual Conference of the Chinese Society for the History of Journalism

October 2017 Annual Conference of China Media Economics and Management 2017

November 2017 The 6th Annual Conference of China Media Economy

September 2018 Annual Conference of the Chinese Society for the History of Journalism on Computational Communication

September 2018 Annual Conference of China Media Economy and Management 2018

October 2018 Annual Meeting of the Chinese Journalism History Society 2018

Dec 2018 The 7th Annual Conference on China's Media Economy

Dec. 2018 Keynote Speaker, Doctoral Forum, Communication University of China

November 2017 Participant, International Professorial Workshop, Communication University of China (Keynote Speaker: Robert Picard)

August 2018 Participant, Summer School on Big Data and Psychology, Institute of Psychology, Chinese Academy of Sciences

Awards

Outstanding Paper Award, Annual Conference of China Media Economics and Management Research, 2017

Outstanding Paper Award, China Media Economics and Management Research Annual Conference, 2018

First Prize in Academics, Communication University of China

National Scholarship for Doctoral Students, Communication University of China

Academic Service

Coordinating Contact of the 6th Annual China Media Economy Conference 2017

Coordination Contact of the 7th Annual China Media Economy Conference 2018

2017 Communication University of China International Professors' Workshop Coordinating Contact